To get the most out of your business it is crucial that you are combining all of your efforts to the greatest possible effect, and there is no more important consideration than ensuring that you are integrating your online presence well with your physical stores. The following looks briefly at coming up with the perfect combination.
Use Each To Promote The Other
To be successful in business you need to be firing on all cylinders, and a great way to ensure that your business is doing just that is by using your online and offline presence to re-inforce and draw attention to each other. Promoting your physical store online will make it easy for people who live locally to come in and check out your business first hand. By promoting your website in store you will make it easy for your customers to do some more research into your business and the products or services that you provide.

Make Full Use Of Your Receipts
Regardless if you are selling items in store and providing thermal roll receipts or are making use of email receipts for those online orders, make sure that your receipts and receipt paper always have both your online and offline business information on them somewhere. People will often keep their receipts for tax purposes, so by having all of your important information printed on the receipt you will be able to ensure a customer can find your business again.
Make Your Website A Resource
Now that the vast majority of households have Internet access, a lot of people like to research any of their potential purchases online before considering parting with their hard earned cash, so if you want to use your online presence to make some sales, provide all the information required to make the sale. The more information you have about your products or services, the easier it will be for potential customers to decide whether or not to support you, as well as save your staff from having to answer the same questions all day in the store.
Use Your Website As A 24 Hour Store
Few businesses can afford to run 24 hours a day, but by setting up your website to be able to make sales for you, your business can be bringing in money around the clock. This can be an especially useful tool for those businesses that sell products or services that are mostly self-explanatory, and can mean that you are able to sell to people all over the world.
Offer Discounts Online
The more sales that you are able to make online the better. These sales don’t require the labour costs involved in selling through your physical store, so to encourage more online sales, consider offering a special discount for products or services purchased online. The more business you can do online the higher your profits will be, so even if you have to offer some online specials to attract your customers to transact with you online, make a point of directing as many of your customers as possible online.