Of all of the locations in a store that you can display your products, no location will get more attention than the areas around your cash register, however because this is usually quite a limited space, you are going to have to choose your items carefully when it comes to stocking these high traffic areas. The following looks at how to select the right products to display near the register at your store.
Things To Read
Your customers can sometimes spend quite a few minutes standing at the cash register, which is more than enough time for them to read an article or become interested in the front cover of a magazine. So if you are trying to sell books, magazines or other written material, keep it near your cash register for your best chance of making a few extra sales.

Expensive Products
Having your more expensive merchandise near the register is a smart idea for a number of reasons, but mostly for security, because whether you choose to have those high end items in a security case or not, with a staff member nearby, those expensive items will always be kept watch over as well as accessible to anyone seriously interested in buying them.
Common Items
There are some items that almost everyone will pick up when they come to your store, whether it is a bread and milk in a grocery store, or thermal roll receipt paper in an office supply store, so keeping these more common items near the register is a smart move. Having these common items at the register will remind your customers that they may need to get a top up, and ensure that you are selling those common items at every possible opportunity.
Sale Items
If there are items in your store that you are putting on sale, it is important that you are giving them the most attention possible, and by keeping them near your registers you will have them front and centre. If the sale is a good enough deal, having those sale products by the register will have them selling out in no time. When a customer is given more than a couple of moments to ponder big savings, the majority of people will purchase.
New Items
If you are introducing a few new products into your business you should promote them and have them located at each of your registers, especially if these are products that are next in line with your traditional stock lines. A lot of people do their shopping in quite a targeted manner, and don’t necessarily scan every part of the store, but by having these new items at the registers even those customers on a quick shopping mission will get to know about your new products.
Gift Cards
If your business is known for a particular type of product range, it may not be unusual for people to come looking for your products as gifts, however on those rare occasions that you may be sold out of one of those popular items, it is a good move to have gift cards on hand as an alternative option, and there is no better place to have them located than by the cash register.